NATIONAL FMCG SUMMIT 2012, 16th February 2012 at Mumbai
“Realizing the Indian Consumption Opportunity : Key Trends Shaping the Evolution
Both the size and shape of the consumer market in India are fundamentally changing. The dramatic growth of the market is well known and reasonably well understood, while it's altering shape the changing patterns of and attitudes toward consumption—is neither widely known nor understood.
Between 2010 and 2020, the overall consumer spending is likely to grow nearly 4 times, from $977 billion to a staggering $3.6 trillion by 2020. The spending categories with the largest anticipated future growth are discretionary items and uptrading in many essentials.
More interestingly, the definition of what is discretionary and what is essential is likely to change.
In order to capture this consumption boom, companies need to focus on and understand :
- The digital revolution – India currently has 120 M internet users and nearly 700 M mobile users. Both of them are increasing at a dramatic pace and changing the way consumers interact with the environment
- Increasing importance of brands – The Indian consumer is brand conscious – but what does she want from a brand. All categories are seeing an increase in the share of branded products
- Building an agile supply chain – Capturing the full potential of the Indian market requires the ability to have products at the right cost, and with the flexibility to change as needed
The CII National FMCG Summit 2012 will focus on “Realizing the Indian consumption potential".
The objective for the summit is to help FMCG players understand the potential that the Indian market holds and understand the key drivers behind the same.
The summit will be a joint collaboration with CII’s National Retail Council and will see the leadership of both the industries applying themselves to common issues.
All those who are interested are requested to contact Commercial Wing of Embassy at :
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
and for further information, please consult : www.cii.in
